Tanaka Hirokazu

NITORI is a chain of furniture retail store in Japan from 1967 established by Mr. Akio NITORI, currently we have more than 255 store around the world, last September we have opened the very first store in Vietnam at SORA gardens SC, Binh Duong New City, Binh Duong province.

We were excited when receive the offer from TOKYU Garden City for coming to SORA gardens SC, but it also took time for us for consideration and planning.

At every store we open that the result of long and careful research into the market, demands and style of product local people care about. We recognized the potential of TOKYU Garden City where people living and coming here are very dynamic and multiculturalism. This aspect is matching with NITORI: Although culture can be different, we still together build up the innovating future.

I was born in the city of Kyoto, known as a cultural city of Japan and a famous tourist destination. Before starting to work at NITORI Vietnam, I had the opportunity to experience various fields and jobs, such as store management, logistics operations, etc. These experiences have given me a lot of knowledge and helped me understand the process from production to sales

 My working day begins with inspecting the sales areas and analyzing sales data to devise the most suitable advertising and promotional strategies. Additionally, I use this data to create ordering plans and arrange products in the store.

Though my day is quite busy, I always make time to discuss and train the staff working here. This not only helps boost their morale but also fosters better teamwork and understanding among everyone in the store.

Binh Duong New City is a very interesting area. When I came here, I felt the innovation, creativity, and diversity of this place, and particularly, these qualities also apply to the people here.

With the presence of many age groups, our product lines have become more diverse and offer more choices for customers. We understand that deciding to purchase furniture for one's home is not an easy and simple choice for consumers here. For this reason, we always strive to improve the quality of our products, designs, and customer service and consultation when they come to NITORI.

Another quite interesting point is that Binh Duong New City is very diverse in terms of multicultural aspects, with many foreigners from both Asia and Europe living and working here. This also makes the types of services and shopping more vibrant, as it forces business stores to become more diverse to meet the needs of customers.

When I first arrived at Binh Duong New City, I was impressed by the scenery and the people. Everyone is very friendly and always ready to help others, even if they are foreigners. Additionally, the landscape here is truly captivating with many green spaces and well-planned roads.

I was even more delighted to meet and talk with other Japanese people living and working here. You know, working in a country that is not your homeland but having the chance to meet fellow countrymen is truly wonderful for me.

With its designation as the cultural, political, economic, and strategic hub of Binh Duong province, we believe that the future of Binh Duong New City is very promising and potential. Evidence for this viewpoint is the substantial and well-planned investment in housing, shopping, and working projects in Binh Duong New City. I can use SORA gardens SC shopping center as a prime example.

With NITORI opening its first store in Binh Duong New City, we believe that as this place continues to develop and become more populous, the NITORI brand will become increasingly known and trusted, not only by the residents living here but also by visitors to this area.