東急株式会社の子会社である BECAMEX TOKYU CO., LTD.（以下、ベカメックス東急）が 2023年7月28日に開業した、ベトナム社会主義共和国・ビンズン省の省都ビンズン新都市で初のショッピングセンター 「SORA gardens SC」（以下、本施設）に新店舗がオープンします。

本施設は、「暮らしにさらなる彩りを」をコンセプトに、イオン、キッズーナ、モーリーファンタジー、コーナンジャパン、ABCマートなどの日系テナントが主に入居する施設です。本施設開業後の来館者数は 120万人

を超え、ビンズン新都市外にお住まいの方も多く来館しています。

今冬、本施設にニトリがベトナム第１号店をオープンします。ニトリは、日本国内外に店舗を展開する家具およびインテリア専門店で、2022年にはマレーシアとシンガポールに初出店、今年 8月にはタイに初出店するなど、アジア地域への出店を進めています。その一環として、ビンズン省の発展性および商圏の広さが評価され、ベトナム初出店の場を本施設とすることが決定しました。売場面積は約 1,600平方メートルで、キッチン用品、寝具やソファ、ベッドなど主力商品を中心に 4,000品目を取りそろえます。

加えて、本施設ではユニクロが 10月 20日にオープンしたほか、MUJI が今冬にオープンを予定しています。

また、本施設は大型スクリーンを備える屋外イベントスペースを設けており、来館者の方が楽しめるイベントを開催しています。本施設オープン時には植樹祭を行ったほか、毎月最終土曜日には地域の方々に楽しんでいただけるイベントを実施しています。地域やテナントと連携しながら魅力溢れるイベントを開催し、さらに多くのお客さまに楽しんでもらえる施設を目指します。

ベカメックス東急は、今後も「東急多摩田園都市」の開発で蓄積したノウハウを活かして、ビンズン新都市において街づくりを推進し、ビンズン新都市の発展に貢献していきます。

レターベトナムビンズン新都市初のショッピングセンターＳＯＲＡ-ｇａｒｄｅｎｓ-ＳＣに新店舗がオープン.pdf

ベトナム・ビンズン新都市初のショッピングセンター「SORA gardens SC」に、新店舗がオープン！  ～ニトリのベトナム第 1 号店が出店～

東急株式会社の子会社であり、ベトナム社会主義共和国・ビンズン省の省都であるビンズン新都市の開発を行う BECAMEX TOKYU CO., LTD.（以下、ベカメックス東急）は、同エリアにおいて 6プロジェクト目の住宅案件となる分譲マンション「MIDORI PARK The TEN」（以下、本物件）に 2023年 12月より着工します。

　本物件は、地上 10階建て総戸数 300戸の分譲マンションで、2025年秋の竣工・引渡を予定しています。「ゆとりあふれる上質で自然豊かな住空間」をコンセプトに、これまでベカメックス東急が手掛けた住宅の中で、デザイン、共用施設の充実度ともに最も高級感溢れる仕様となっています。1戸あたりの専有面積は平均 110㎡、天井高は3.5ｍあり、広々とした空間を確保しています。また、共用施設としては、5メートルプールやジム、バーベキューテラス、キッズプレイルームなど利便性が高いものを豊富に設けている上、さらにビンズン省で初めてマンションの共用部に温浴施設を設けています。

ビンズン省はベトナム最大級の都市であるホーチミン市の北部に隣接する、人口約 280万人の都市です。外国直接投資（FDI）誘致実績は、ベトナム全国でホーチミン市に次ぎ２番目となる約 4,200件を誇り、外国企業の工場の集積、それに伴う人口増加が進んでいます。

ベカメックス東急は、東急が「東急多摩田園都市」の開発で蓄積したノウハウを活かして、2012年から 11年間にわたりビンズン新都市（総面積約 1,000ha）において、現地の文化・慣習と融合した街づくり「東急ビンズンガーデンシティ」プロジェクトを推進しています。これまでに、住宅 5プロジェクト（※）の開発、商業施設 4施設の開発、学校・医療機関の誘致、路線バスの運行による交通網の整備などのさまざまな都市機能の集積や、イベントの実施による街の賑わい創出などを行っています。

今後も、“ALWAYS NEW”をコンセプトに新規モビリティの導入などあらゆる新規施策を導入検討しながら、住宅開発を加速させていきます。また、ビンズン新都市内のみならず、ホーチミン市をつなぐ新たな路線バスの整備を行うなど、さらなる人口流入を目指し、街の発展に貢献していきます。詳細は、別紙の通りです。

（※）5プロジェクト目の MIDORI PARK The GLORY は、現在建設中。2024年夏竣工予定。

The-TEN_NewsRelease_r11-JP.pdf

ベトナム・ビンズン省において、ベカメックス東急が手掛ける住宅事業で６プロジェクト目となる分譲マンション「MIDORI PARK The TEN」に着工します

This morning, at the football field system within the SORA gardens Links Complex, the opening ceremony of the National Workers' Football Championship 2023 Finals took place. The event was attended by many important representatives, such as Mr. Nguyen Dinh Khang - Chairman of the Vietnam General Confederation of Labor, Mr. Nguyen Van Loi - Secretary of the Provincial Party Committee of Binh Duong Province, along with many delegates and representatives from various media outlets.

The National Workers' Football Championship 2023 Finals are scheduled to take place from November 17 to November 19 at the Sora Gardens Links football field, with the participation of 8 teams that emerged as champions in the regional qualifying rounds. These teams include the Hai Phong Confederation, the Information and Communication Confederation, the Nghe An Confederation, the Saigon Water Supply Corporation (SAWACO) Confederation, the Quang Nam Confederation, the Vietnam Oil and Gas Confederation, the Kien Giang Confederation, and the Binh Duong Confederation.

In addition, during the ceremony, the Organizing Committee presented 3 motorcycles to workers facing difficult circumstances.

The SORA gardens Links Complex, with its specialized football field system, has been selected multiple times to host important events for government agencies, as well as businesses and partners.

OPENING CEREMONY OF THE NATIONAL WORKERS' FOOTBALL CHAMPIONSHIP 2023 FINALS

On October 26th in New York City, USA (early morning on October 27th, 2023, Vietnam time), the Smart City - Innovative Region of Binh Duong was officially honored by the ICF World Smart Communities Forum with the TOP 1 award for exemplary smart development strategies in 2023.

Since 2019, Binh Duong Smart City has been honored in the Smart21 list (Top 21 Smart Communities) five times and has been in the Top 7 communities with smart city development strategies by the ICF Forum three times in 2021, 2022, and 2023. This year, for the first time in the 24-year history of the organization, the ICF World Smart Communities Forum has awarded the highest title to a locality in Vietnam, Binh Duong, as the Smart City of the Year 2023!

Mr. Mai Hung Dung, Vice Chairman of the Provincial People's Committee, received the award on behalf of Binh Duong.

Binh Duong is officially honored as the Top 1 by the ICF World Smart Communities Forum

Thursday, 2nd November 2023, Dr. Taku Fujiyama Associate Professor, University College London will have 2 seminar sessions at Eastern International School (EIU) and Viet German University (VGU):   

🎤Speaker Bio: With an illustrious career that saw its inception at East Japan Railways, Dr. Fujiyama has been an instrumental figure in numerous station development projects. Currently leading the UCL Railway Research Group, his extensive research spans the breadth of railway traffic control, passenger flow management, freight traffic planning, and the visionary concepts of future mass transport systems.      EIU SEMINAR - ORGANIZED BY BECAMEX BUSINESS SCHOOL AT EIU   

📌 Topic: Transportation-related Sustainability Description: Understand sustainability in transportation, identify its impact on the environment and society, and its effects on the economy   

Venue: 101.B3, Eastern International University      

--------------------------------------------------------

VGU SEMINAR - AN INSIGHTFUL RESEARCH SEMINAR ORGANIZED BY THE VIETNAMESE-GERMAN TRANSPORT RESEARCH CENTRE (VGTRC) AT VGU   

📌 Topic: Urban Mass Transit Planning: From Business Models to Operational Planning   Description: Exploring the current definitions and nuances of mass transport systems and their emerging business models. In the latter half, there will delve into rigorous research from the University College London (UCL) that tackles the complexities of railway passenger movement, crowd management, and the salient methods to ensure our mass transport infrastructure is resilient for the future.   

Venue: 101.B3, Eastern International University   

This seminar promises to be an enriching experience, offering invaluable insights into the world of urban mass transit. We hope to see you there, sharing in the collective knowledge and passion of this critical domain.  

 Seminar Co-Urban and Sustainable Transportation Planning by Dr. Taku Fujiyama

The-VIEW-Enviromental-License-25092023.pdf

BECAMEX TOKYUは、「MIDORI PARK The VIEW」のマンションプロジェクトで環境活動を実施するライセンスを取得

On September 8th, an event series titled "Meeting Japan 2023" took place in Binh Duong province to celebrate the 50th Anniversary of the Establishment of Diplomatic Relations between Vietnam and Japan (September 21, 1973 - September 21, 2023). The events featured a range of meaningful and practical activities.

At the Binh Duong Conference and Exhibition Center (BCEC), the Vietnam Ministry of Foreign Affairs and the People's Committee of Binh Duong province collaborated with the authorities of Yamaguchi prefecture in Japan to organize the "Meet Japan 2023" event., which included the celebration performances, the issuance of investment certificates and construction permits for Japanese enterprises, as well as the signing of cooperation agreements in various fields between Binh Duong and Japanese partners.

The event was attended by Mr. Yamada Takio - the Ambassador of Japan to Vietnam; Mr. Ono Masuo - the Consul General of Japan in Ho Chi Minh City; Mr. Nguyen Minh Vu - Deputy Minister of Foreign Affairs; Mr. Nguyen Van Loi -Secretary of the Provincial Party Committee; Mr. Vo Van Minh - Deputy Secretary of the Provincial Party Committee, Chairman of the People's Committee of Binh Duong province; Mr. Nguyen Van Loc - Chairman of the Provincial People's Council; along with provincial and local leaders, Japanese businesses in the province, and representatives from South East Vietnam's provinces (including Tay Ninh, Dong Nai, Long An, Ba Ria – Vung Tau, and Ho Chi Minh City).

On the Japanese side, attendees included Mr. Muraoka Tsugumasa - Governor of Yamaguchi prefecture; Mr. Suzuki Keisuke - Deputy Head of the Research Division of Japan's Liberal Democratic Party (LDP); Mr. Sasaki Hajime - Deputy Chairman of the Parliamentary Policy Committee of Japan; and representatives from various departments and agencies of Yamaguchi prefecture.

Also in the event, BECAMEX TOKYU Co., Ltd was also honored to announce the SORA gardens III condominium project -  a part of the urban development project TOKYU Garden City, which the company is currently working on in Binh Duong New City.

Additionally, sideline activities such as the "Binh Duong Women with Japanese Culture" program, cultural exchange programs, Vietnamese-Japanese art and cuisine exchange, Vietnam-Japan youth exchange program, and the "Meet Japan 2023 in TOKYU Garden City" festival all contributed significantly to the commemoration of the 50th anniversary of diplomatic relations between the two countries.

Especially, in celebration of the 50th anniversary of Vietnam-Japan diplomatic relations, Binh Duong province also organized a fireworks display in Binh Duong New City, attracting the attention of a large number of residents in the province.

The "Meeting Japan 2023" program is considered an important occasion for localities and investors from both countries to assess and enhance the achievements of their cooperation. It aims to strengthen economic diplomacy, foster mutual understanding, and consolidate the deep and wide-ranging strategic partnership between the two countries, especially in the context where the friendly cooperation between Binh Duong province and various Japanese localities has yielded remarkable results, particularly in the fields of healthcare, education, culture, society, and especially in the areas of innovation and smart city development.

"Meet Japan 2023" in Binh Duong - Many events held in celebration of the 50th Anniversary of the Establishment of Diplomatic Relations between Vietnam and Japan 

"Inno Vietnam - Japan Fast Track Pitch 2023" aims to connect major corporations and businesses in Vietnam and Japan with innovative startups and technology-driven enterprises in Japan and the Southeast Asia region.

On August 29, 2023, the National Innovation Center (NIC) collaborated with the Japan External Trade Organization (JETRO) and the Embassy of Japan in Vietnam to jointly announce the program "Inno Vietnam - Japan Fast Track Pitch 2023."

This program, held for the first time in Vietnam, is expected to become an annual event as part of the cooperation between the Ministry of Planning and Investment (MPI) of Vietnam and the Ministry of Economy, Trade, and Industry (METI) of Japan, marking the 50th anniversary of the Vietnam - Japan friendship and cooperation.

Connecting major corporation of Vietnam - Japan with startup, innovative enterprises  

The program aims to foster collaboration between companies with challenges and those proposing solutions to promote the exchange of knowledge and enhance the effective application of achievements from the Fourth Industrial Revolution and innovation activities open in Vietnam.

It is also a great opportunity for innovative companies and startups to showcase their products and solutions to potential large clients. Particularly outstanding products and solutions will have the chance to receive support and future investment from challenge-owning companies, with the goal of expanding into global markets and participating in the global value chain.

The program is expected to become an annual event.

This year's program involves the participation of six major corporations and companies with challenges. The organizers have worked with these entities to present intriguing challenge statements that attract not only the interest of challenge-owning companies but also the general public. VinGroup, a diversified conglomerate in Vietnam, has issued a challenge related to "Optimizing the value of used/expired electric vehicle batteries in the circular economy."

Mobile Services Corporation, a company operating in the financial technology sector, known for its mobile payment application MoMo wallet, has put forth a challenge related to "Promoting comprehensive finance for Vietnamese individuals."

Another challenge-owning company from Vietnam is FPT IS. The corporation has presented two challenges related to "Cross-border carbon credit management and trading platform" and "AI-powered virtual assistant for legal information retrieval across various sectors."

Representatives from FPT IS introducing the company's challenges.

From Japan, the Tokyu Group wishes for proposed solutions from innovative and startup companies to address the issue of "Developing a sustainable urban area, TOKYU Garden City, to create the best place to live, work, and visit in Vietnam, guided by the philosophy 'Always NEW!'."

Money Forward, Japan's largest financial technology corporation, has challenge statements revolving around "Collaboration and expansion to rationalize B2B SaaS or Fintech solutions."

Lastly, the Fujikin Da Nang Research, Development, and Production Center, as a challenge-owning company, has presented a challenge related to "Developing software utilizing AI technology."

"Inno Vietnam - Japan Fast Track Pitch 2023" is a program within the framework of the "ASEAN - Japan Co-Creation Fast Track Initiative," which has been successfully organized in Singapore and Thailand and is upcoming in Indonesia.

The announcement ceremony of the "Inno Vietnam - Japan Fast Track Pitch 2023" program.

On July 28 (Friday), BECAMEX TOKYU Co., Ltd. officially opens SORA gardens SC (Shopping Center), bringing a new place for shopping and entertaining to the citizens and visitors to Binh Duong New City.  

Being well-located on Hung Vuong Street at the entrance of Binh Duong New City, with total leasing area of nearly 15,000m², a parking capacity of up to 2,500 vehicles, SORA gardens SC is the first shopping center of the city, satisfying the customers’ demands in shopping, dining, and entertaining with several facilities from big names including:  

 - AEON GMS and Supermarket, Glam Beautique healthcare and beauty chain, ….   

 - Shopping: KOHNAN JAPAN home center, No.1 multi-brand shoe store in Japan ABC-MART, authentic gacha and figure brand MOMOTAROU, ...   

 - Entertainment: The new and modern game center kidzooona & mollyfantasy, ...   

 - F&B area with many popular brands like STARBUCKS, KFC, DOOKKI, GoGi house, KICHI-KICHI, TEXAS CHICKEN, XING FU TANG, ...   

 - Healthcare: i-Care Dental Clinic 

And many more tenants to open in 2023.   

 Carrying the concept of “Coloring your life”, SORA gardens SC not only features diverse service, shopping and entertaining spaces but also holds many events and activities that bring new experiences and amusement to any customers who come to Binh Duong New City.  

 The design of SORA gardens SC combines the concepts that resemble the indirect lighting of the Japanese traditional “Kumiko” and “Shoji” screen at many spots inside the mall, and the outdoor part and wide glass walls also enable the customers to feel the sunlight and breeze from outside. Besides, so as for families with kids to enjoy the most convenient experience at SORA gardens SC, we utilize the Japanese know-how in shopping center operation with features such as implementing nursery rooms or kids’ restrooms.  

 Moreover, not only there is an outdoor event square with a large LED screen in front of the shopping center where many different events in collaboration with the local and other tenants will be held, there is also “SORA gardens Links” (opened in June 2023) that consists of a football field with roof, skate park, community garden, outdoor restaurants, etc., connected nearby. All of which makes the area a new place for building community, and contributes to the development of Binh Duong New City.  

SORA gardens SC OFFICIALLY OPENS ON JULY 28

東急株式会社の子会社であるＢＥＣＡＭＥＸ ＴＯＫＹＵ ＣＯ．，ＬＴＤ．（以下、ベカメックス東急）は、ベトナム社会主義共 和国・ビンズン省の省都ビンズン新都市で初のショッピングセンター 「ＳＯＲＡ ｇａｒｄｅｎｓ ＳＣ」（以下、本施設）を７月下 旬に開業します。今後も、街の発展に合わせて順次拡大を予定しています。

ビンズン新都市の玄関口となる「ＳＯＲＡ ｇａｒｄｅｎｓ」エリアに位置する本施設では、「暮らしにさらなる彩りを」をコンセ プトに、物販・飲食・エンターテインメントが楽しめます。本施設は、ビンズン新都市周辺に住む・働く・訪れる方々をターゲ ットとしており、イオン、キッズーナ、モーリーファンタジー、コーナンジャパン、ＡＢＣマート、ＭＵＪＩなどの日系テナントが 入居します。

施設デザインには、日本の伝統的な組子や障子の間接的な光を思わせるデザインを各所に取り入れ、外からの太陽 光や風を室内で心地よく感じられるよう、屋外テラスや広い採光窓を設けています。また、お子さま連れのお客さまに快 適にご利用いただけるように、授乳室やキッズトイレを設けるなど、日本で培った商業施設運営ノウハウを活かしていま す。

加えて、大型スクリーンを備える屋外イベントスペースでは、地域やテナントと連携したさまざまなイベントを展開する ほか、本施設に隣接した屋根付きサッカー場、スケートパーク、コミュニティガーデン、屋外飲食店舗などで構成される 「ＳＯＲＡ ｇａｒｄｅｎｓ Ｌｉｎｋｓ」（２０２３年６月開業）と連携を図ることで、新たなコミュニティの拠点となることを目指します。

さらに、環境への取り組みとして、本施設は「高効率水冷スクリューチラー」および「調光型高効率ＬＥＤ照明」を導入し、 年間で約７００ｔのＣＯ２削減を見込んでいます。この取り組みは、優れた脱炭素技術の活用であることを認められ、環境 省の令和３年度「二国間クレジット制度(Ｊｏｉｎｔ Ｃｒｅｄｉｔｉｎｇ Ｍｅｃｈａｎｉｓｍ：ＪＣＭ)資金支援事業のうち設備補助事業」※ に採択されています。

ベカメックス東急は、２０２４年に分譲マンション「ＭＩＤＯＲＩ ＰＡＲＫ Ｔｈｅ ＧＬＯＲＹ」を竣工予定、グループ会社のベカ メックス東急バスでは、２０２３年３月に周辺地域とビンズン新都市を結ぶ２つの新規バス路線を開業し、ホーチミン線の 開業も予定しているなど、今後も「東急多摩田園都市」の開発で蓄積したノウハウを活かして、ビンズン新都市において 街づくりを推進し、ビンズン新都市の発展に貢献していきます。 

※二国間クレジット制度（Ｊｏｉｎｔ Ｃｒｅｄｉｔｉｎｇ Ｍｅｃｈａｎｉｓｍ：ＪＣＭ）とは、優れた脱炭素技術などを活用し、途上国等における温室効果ガス排出量を削減 する事業を実施し、測定・報告・検証（MRV）を行う事業。途上国等における温室効果ガスの削減とともに、ＪＣＭを通じて我が国及びパートナー国の温室効 果ガスの排出削減目標の達成に資することを目的とする。優れた脱炭素技術などの初期投資費用の２分の１を上限として補助を行う。なお、本事業は、ベ トナム政府と日本政府の協力の下で実施されている。

ベトナム・ビンズン新都市初のショッピングセンター「ＳＯＲＡ ｇａｒｄｅｎｓ ＳＣ」が７月下旬に開業します.pdf

ベトナム・ビンズン新都市初のショッピングセンター「ＳＯＲＡ ｇａｒｄｅｎｓ ＳＣ」が７月下旬に開業します！  

BECAMEX TOKYU Co., Ltd. and AEON Vietnam Co., Ltd. host a Tree Planting ceremony with the concept “Hometown Forest” at SORA gardens SC (Shopping Center) in Binh Duong New City on July 7th, 2023. This is considered an event to welcome SORA gardens SC (Shopping Center) and AEON Binh Duong New City “Super Supermarket, hereinafter referred to as SSM” concept (the strategy partnership) to the official opening expected at the end of July 2023. It is also a special activity on the 50th Anniversary of Diplomatic Relations between Vietnam and Japan.  

The Tree Planting Ceremony “Hometown Forest” welcomes more than 300 participants including leaders of government departments and authorities of Vietnam and Japan, as well as leaders and members of BECAMEX TOKYU and AEON Vietnam, and especially local people.  

The Tree Planting Ceremony “Hometown Forest” is considered a bridge between BECAMEX TOKYU, AEON Vietnam and the local communities in which we are located; so, to join hands with local people to create a sustainable future. This is also a traditional activity of AEON under the pillar of Environmentally Sustainable Development and is the first greeting that AEON sends to local people before opening a new shopping center.  

At the ceremony, participants plant more than 1340 trees from 25 variety of plants from woods to shrubs and flowers, which are carefully selected to be equivalent with local ground. The event not only aims at the goal of joining hands to build a fresh living space and green landscapes for now and in the future; but also contributes to promoting and preserving the biodiversity of the living environment in the New City, from which local people can enjoy when visiting and shopping at SORA gardens SC.  

Moreover, the ceremony is also a chance for participants to increase their connection with each other through activities at the event, especially families and children can see the tree they planted growing day by day and being fresher along with the development of the city. From that, creating love and raising awareness about the importance of environmental protection, toward a more beautiful future.   

Besides, the appearance of SORA gardens SC, the first shopping center in Binh Duong New City, with the concept “Coloring your life”, and strategic partner AEON Binh Duong NEW City Super Supermarket which also launch new platform “Super Supermarket” (short for SSM) in the area of 5.000 m2, will be the premier destination which consists of shopping space, and diverse entertainment services, etc. This project will attract residents from all over to Binh Duong New City and elevate the city’s status as a true live-work-play destination.  

SORA gardens SC and AEON Super Supermarket is planned to open at the end of July, 2023.  

SORA gardens SC is the first shopping center in Binh Duong New City, located in Hung Vuong Street - gateway of the city. Shopping center has a total area for rent is nearly 15000m2. With complex of shopping including SSM, restaurants, cafes, entertainment, and services. SORA gardens SC is an ideal place for family. Besides, bringing the concept “Coloring your life”, Shopping center will frequently organize events to give some new and interesting experiences to everyone when coming to SORA gardens SC and Binh Duong New City, elevating the city to become the best place for living, working and playing.   

ABOUT AEON BINH DUONG NEW CITY “SUPER SUPERMARKET” CONCEPT - THE FIRST STORE TO BE LAUNCHED IN SOUTH VIETNAM    

Aiming to optimize convenience and comfort, which customers prioritize atter the Covid-19 pandemic, AEON Vietnam continues to accelerate strategies in diversifying retail formats that are flexible in scale, and suitable to the demands and actual condition of the region. In 2022, AEON Vietnam launched a SSM format – a concept that is not located in AEON shopping malls but in partners’ shopping centers or buildings in residential and urban areas. AEON SSM, with an area of 1,000 - 5,000m2, not only meets the needs of “Close and Convenient" of the urban residents, but also provides quality products, services and shopping experiences with "AEON standard".   

Following the success of AEON The Nine – the very first SSM opened in Hanoi in 2022, AEON Vietnam continues to launch the AEON Binh Duong New City SSM in Binh Duong, marking the first milestone of this retail format in the South of Vietnam.  

AEON Binh Duong New City SSM is located on an area of 5000m2 within SORA gardens SC Shopping Center. The AEON SSM consists of 2 main areas: Delica food court and Supermarket, providing the diverse range of products and services with “AEON Standard” with reasonable price. It is hoped that the store will contribute to the acceration of lifestyle among local customers.   

BECAMEX TOKYU Co., Ltd (BECAMEX TOKYU) was established in March 2012, the joint venture between TOKYU Cooperation and BECAMEX IDC Corporation, both of which are big corporations based in Japan and Vietnam.   

BECAMEX TOKYU join in field of urbanization in Binh Duong New City with project TOKYU Garden City which occupies more than 110ha, covering fields such as Residential, Commercial, Hotel and Service Apartment, Office, Transportation, etc.  And aspire to be the best city in Vietnam for "living," "working," and "visiting."     

With “Always NEW!” is the keyword for the idea of urban development, we always experiment with cutting-edge innovations in the world and promote sustainable urban development. Based on more than 100 years of urban development experience in Japan, we not only develop residential and shopping areas, but also strive to continue to build a city with full functions based on the environmental factors of a city, including nature, education, cultural - entertainment, working, transportation, medical and ICT.  In this way, we will create a high-quality living environment, the opportunity to experience culture, a new way of life for local people and continue to develop sustainable urban from both physically and mentally.  

After 11 years of establishment and development, BECAMEX TOKYU has been contributing day by day to the change of the urban face of the New City with iconic projects, especially in the SORA gardens gateway area. SORA gardens I, SORA gardens II, SORA gardens Links complex and SORA gardens SC will not only meet the need of urbanizing facilities of residents in New city, but also create the trend that draws people from surrounding areas.  

Belonging to AEON Group - Japan's leading retailer, AEON Vietnam Co., Ltd. was officially established on October 7th, 2011, investing in various retail business fields such as:  

1. Shopping Mall (Shopping Centre, hereinafter referred to as “SC”)  

2. General Merchandise Store (hereinafter referred to as “GMS”)   

3. Specialty Store (hereinafter referred to as “SS”)  

4. AEON E-Shopping Page (E-Commerce, hereinafter referred to as “EC”)  

5. Supermarket (referred to as “SM”)  

With the vision of becoming an "Indispensable retail company in the Vietnamese market" through jointly creating shared values, we strive to constantly pursue the mission of "Enrich the customers’ lifestyles"; “Contributing to the socio-economic growth of Vietnam” for Sustainable Development Goals.  

Keeping up with the AEON basic principles of "Pursuing Peace, respecting humanity, and contributing to the local communities, always with the customers’ point of view as its core," the belief and desires of Customers are top priorities in all business of AEON Vietnam. We are constantly striving to innovate to create new values for our consumers and the community, offer high-quality products at reasonable prices, enhance the shopping experience and lifestyle of our customers.  

Contributing to the local community is part of AEON's basic principles, AEON Vietnam aims to support local community growth and act as good corporate citizens in serving society. In long-term, AEON Vietnam aims to create Shared Values with local communities, in which all Stakeholders support and utilize each other resources for a sustainably developed future. Since entering the Vietnamese market in 2009, AEON Vietnam has consistently pursued Sustainable Development initiatives based on three key pillars: (Planet) Environment Sustainability, People (Society) sustainability, and Profit (Economy) sustainability.   

Press Release - Tree Planting (ENG) .pdf

BECAMEX TOKYU and AEON Vetnam celebrate a tree planting ceremony   “Hometown Forest” at SORA gardens SC  

6月17日（土）、ベカメックス東急がベトナム南部のビンズン省　ビンズン新都市で複合施設「SORA gardens Links」を開業しました。本施設は、ベトナム初の本格的な屋根付きサッカー場、野球場、スケートパーク、コミュニティガーデン、店舗区画で構成され、サッカー場はイベントやスクール事業を共同（2021年5月基本協定を締結）で行っている川崎フロンターレがスクール運営に使用します。

ベトナムではサッカーが大人気のスポーツであり、幅広い年齢層に愛されています。、東南アジア独特の炎天下と一年の半分を占める雨季は大きな課題であり、それらを解消する屋根付きのサッカー場を利用することでサッカー（スポーツ）を通して、人を、このビンズン新都市を、もっと笑顔にしていきます。

将来、このグラウンドで成長した選手が将来ベトナムのプロ選手になることを期待しています。

川崎フロンターレスクール生の利用はもちろんのこと、一般の利用、フットサル大会での利用、ベトナムで人気の７人制サッカーの利用など幅広く活用していきます。

6月17日（土）の開業式典には数多くの日本人、ベトナム人のVIPの方に出席していただきました。

また、開業式典後にはJICA（国際協力機構）と連携をし、「Sports Festival 」を開催しました。

ベトナムの子どもたちが多くのスポーツを体験できる場を無料で設け、ビンズン新都市、近隣の住民など約 1,000名が参加し、イベントを楽しみました

SORA gardens Links の店舗区画には、今後、順次テナントが入居しソラガーデンズに住む人にとっても、この街を訪れる人にとっても、さらに便利で楽しいエリアになります。

また、川崎フロンターレとベカメックス東急はベトナムでの連携をさらに強め、様々な関連事業や地域に密着したイベントを企画、実施をしていきます！

Through four seasons, with hundreds of exciting matches, the 5th edition of the Vietnam-Japan International Youth Football Tournament is officially making a comeback, promising to bring many new and spectacular elements along with the participation of 12 teams from Vietnam, Japan, and Malaysia. With over 120 talented young strikers, the tournament is expected to deliver high-level matches accompanied by a vibrant and passionate sporting atmosphere.

This event also serves as an opportunity for cultural exchange in football, the training of young national team players, the development of football in both countries, and the introduction of Japanese football to the people of Vietnam. Additionally, it marks the 50th anniversary of the friendly cooperation between Japan and ASEAN.

5th INTERNATIONAL U13 YOUTH FOOTBALL TOURNAMENT VIETNAM – JAPAN

Venue: Various football fields in Binh Duong New City 

5th International U13 Youth Football Tournament Vietnam – Japan 

On November 17, let's join Hikari in kicking off the Christmas season of 2023!

This year, Hikari and TOKYU Garden City will bring a new experience to the New City with the official lighting ceremony to initiate the Christmas season. As the Christmas tree and Hikari light up, we are ready for a festive atmosphere with many exciting activities, welcoming a peaceful and warm Christmas in 2023.

- Immerse ourselves in choir performances (at 18:00)

- Join hands to illuminate the dazzling Hikari with a light parade

- Bring the festive atmosphere home with Christmas decoration booths

- Participate in Christmas games and receive lovely gifts

It begins to look a lot like Christmas, so let's adorn this Christmas with Hikari to make it even more sparkling!

Time: 17:00 – 21:00 on November 17, 2023

Harmony of the Bright Carol in the Christmas Season 2023

The Halloween event at TOKYU Garden City will be a great choice for everyone looking to have a fun-filled Halloween night with family, friends, and loved ones. Especially this year, the Halloween season will be hosted at both of the top entertainment destinations in Binh Duong New City, the Hikari Commercial Area and the SORA gardens SC Shopping Center.

Not only will there be Halloween-themed decorations and special offers and products from various stores, but both locations will also feature a "Trick or Treat" program for kids to enjoy! Along with that, live acoustic music will ensure a truly enjoyable and entertaining evening for everyone. Make sure to mark your calendars and note down the venues to plan a fun night out with friends and family:

At SORA gardens SC - Hung Vuong Street, Hoa Phu Ward, Thu Dau Mot City:

Music performance: from 18:00 to 20:00 on October 28th

Treat or Trick candy giveaway for kids: October 28th

At Hikari Commercial Area - Ly Thai To Street, Hoa Phu Ward, Thu Dau Mot City:

Music performance: from 19:00 to 21:00 on October 29th

Treat or Trick candy giveaway for kids: October 28th to 31st.

On the morning of October 20, 2023, the Japanese fashion brand UNIQLO officially opened its first store in Binh Duong New City at SORA gardens SC, adding to the "collection" of top shopping, dining, and entertainment brands of this shopping center.

The latest UNIQLO store is located on the 2nd floor of SORA gardens SC with an area of over 1,000m2, promising to bring the residents of Binh Duong New City a diverse range of high-quality LifeWear products, along with an internationally standardized shopping and service experience.

As a well-loved and reputable brand not only in Japan but also in Vietnam and internationally, the UNIQLO store at SORA gardens SC has been eagerly anticipated by its fans in the New City, with queues forming early before the opening on October 20.

To celebrate the opening, UNIQLO is offering customers various gifts and discounts, ranging from shopping to dining, from well-known partner brands of BECAMEX TOKYU, including:

*Attractive gift program on the occasion of the Grand Opening from October 20 to October 22:

- For purchases of 1,499,000 VND or more: A random gift of a THERMOS or a lunch box with a cute fabric strap made from the very materials that create UNIQLO products.

- Along with other shopping discounts at the store

* Various discount programs from BECAMEX TOKYU's commercial partners for purchases of 999,000 VND or more valid until October 26 include:

- 5% discount for the entire bill at Kohnan, including promotional items.

- The first 100 customers with purchase receipts will receive a cute cotton banana.

100,000 VND discount for bills from 500,000 VND at the restaurant.

200,000 VND discount for purchases over 2,000,000 VND, along with other applicable conditions.

Offering 01 portion of beef belly (valued at 69,000 VND) when dining at the restaurant.

100,000 VND discount for groups of 02 guests at the restaurant.

Giving away 150 Doraemon FamilyMart for bills from 100,000 VND. Limited quantity of gifts.

Offering 1 type of free hotpot topping for bills from 499,000 VND and 10% discount for bills from 999,000 VND.…

1. Robata An: 10% discount on the bill at the restaurant.

Receive 1 free topping (Tapioca Pearls/Mango Pearls/Fruit Jelly) with a beverage.

Maximum of 3 drinks and free 3 toppings per bill.

3. El Gaucho: 100,000 VND discount when using the service at the restaurant.

4. Pizza 4P's: Offering 01 Green Salad (size S) or 01 Frozen Yogurt, applicable for service bills over 300,000 VND

15,000 VND discount for bills from 100,000 VND at the restaurant.

Giving away 150 Doraemon FamilyMart for bills from 100,000 VND - Limited quantity.

UNIQLO opened its first store in Binh Duong New City at SORA gardens SC Shopping Center

With the purpose of celebrating Vietnamese Women's Day (20th October), as well as creating a beneficial platform, enhancing creative abilities, and fostering solidarity and learning spirit among departments members of the company, BECAMEX TOKYU Co., Ltd’s Union organized a flower arrangement contest on 19th October's morning at SORA gardens Links Sports Field. 

The contest welcomed the participation of 9 teams  - 7 women teams and 2 men teams - including members from the company's departments.

In the 60 minutes of the competition, the teams optimized their elegance and creativity through their bouquets under the theme "Vietnamese Women".

The teams' works carried positive meanings such as beauty, women's glow-up and energy, family values, love,  generations, etc,...

BECAMEX TOKYU Co., Ltd’s Union organized the Flower Arrangement Contest to Celebrate Vietnamese

Established in November 2021, the Kawasaki Frontale Football School is a football training facility established by the Kawasaki Frontale Football Club, the reigning champions of the J-League in Japan, in cooperation with BECAMEX TOKYU Co., Ltd. It is located in Binh Duong New City and aims to discover and nurture children and adults with a talent and passion for football.

Entering its second year, the Kawasaki Frontale Football School provides a comprehensive sports training and physical development environment for children and teenagers aged 5-15 and adults. In addition to the usual classes held from Monday to Friday, the school also plans to introduce classes on Fridays and Saturday mornings starting from November 2023.

Furthermore, in celebration of its 2nd anniversary, the Kawasaki Frontale Football School is offering up to a 30% tuition fee discount voucher for new students and for students who refer friends to enroll (Details of the program are provided in the attached image).

Contact information for the Kawasaki Frontale Football School:

- Email: footballschool@becamex-tokyu.com

- Facebook Page: Kawasaki Frontale Football School

- Address: SORA gardens Links Sports Field - Huynh Thuc Khang Street, Hoa Phu Ward, Thu Dau Mot City, Binh Duong Province.

The Kawasaki Frontale Football School is launching new classes and offering discount vouchers in celebration of its 2nd anniversary!

On September 29, 2023, there were a Mid-Autumn Festival event hosted at two commercial facilities of TOKYU Garden City - Hikari Area and SORA gardens SC, with the desire to bring memorable and warm moments to children and families during the traditional family reunion season.

Following the annual tradition, both venues hosted the event with colorful decorations, lion dance performances, lantern parades, lively stage programs, and entertainment workshops for families, and attracting more than 3,000 and 5,000 attendees respectively.

The children painted their own adorable lanterns, dressed themselves into characters like Lady Hằng and Mr. Cuội, participated in prize-winning riddles, and enjoyed lively stage activities. They received lovely gifts, joined lantern parades, watched lion dances, and had fun with their friends!

BECAMEX TOKYU is honored to accompany and grow up with the young fellows through another fulfilling Mid-Autumn season.

Another joyful Mid-Autumn Festival season at TOKYU Garden City!

There is a small and beautiful vegetable garden, just like the one at your home, located in the city center. When you visit the Community Garden, you will experience a cool and green space with various fresh and organic vegetables, free from pesticides and growth stimulants, all grown by the hands of TOKYU Garden City's residents.
Located at SORA gardens Links, Huynh Thuc Khang Street, Hoa Phu ward (behind SORA gardens I).

Recently, the Community Garden organized a meaningful and memorable activity for the students of the Kawasaki Frontale Football school. The children had direct contact with nature, instilling in them a deep appreciation for the value of the environment. The little ones experienced a day as farmers, digging the soil, planting seeds, and growing vegetables.

Every day, the "little farmers" would water their vegetable beds with their own hands and eagerly await the harvest day.
The residents have also harvested their first baskets of fresh vegetables to take home."

Let's celebrate the Mid-Autumn Festival at TOKYU Garden City!

Continuing the annual tradition, TOKYU Garden City always sets aside a special Mid-Autumn Festival filled with the desire to bring memorable and warm moments to children and families during the festive season.

This year, the Mid-Autumn Festival will be held at two locations to provide families with more choices - at the Hikari Commercial Area and the SORA gardens SC!

Date: September 29, 2023 (Friday) - 17:00 ~ 21:00

- Hikari Commercial Area - Ly Thai To Street, Hoa Phu Ward, Thu Dau Mot City

- SORA gardens SC - Hung Vuong Street, Hoa Phu Ward, Thu Dau Mot City

Colorful decorations, lion dance performances, lantern parades, and lively stage programs are essential elements for the Mid-Autumn Festival at both locations.

In addition, special activities at Hikari Commercial Area include:

- Lantern Decoration Workshop with your own colors

- Archaeological Corner, Fun Animal Coloring

- Dress up as Sister Hang and Brother Cuoi for moonlit fun

Join us at Hikari and SORA gardens SC, and share this memorable moment with family and friends, creating a warm and unforgettable Mid-Autumn night together!

Celebrating Mid-Autumn at TOKYU Garden City

The year-end ceremony for the second academic year at Kawasaki Frontale Football School was a great success.