The first MUJI in Binh Duong opens in SORA gardens SC

MUJI's opening in Binh Duong might be the hottest news in the province this December. The first MUJI store in Binh Duong officially opened on December 22, 2023, at the SORA gardens SC Shopping Center, bringing along a range of household products, furniture, clothing, and even food, all in the minimalist style characteristic of Japan.

MUJI is a Japanese brand with over 40 years of development in more than 30 countries, notably having been present in Hanoi and Ho Chi Minh City for the past 3 years. The MUJI store at SORA gardens SC is the first in Binh Duong province and the eighth store nationwide.

MUJI is an abbreviation of Mujirushi Ryohin in Japanese, meaning "quality products without a brand". Established in 1980, MUJI is a Japanese retail brand specializing in lifestyle products, offering a diverse range, including comfortable and casual clothing for both men and women; practical household items, from hygiene tools, furniture, office supplies to skincare products; and various delicious and convenient food and beverages.

The MUJI store is located on the ground floor of the SORA gardens SC Shopping Center, which itself opened in July with the hope of providing residents and visitors to Binh Duong New City area with a shopping, entertainment, and dining space. It can be considered an ideal "All-in-One" destination for visitors, featuring prominent brands such as AEON, UNIQLO, KOHNAN JAPAN, ABC-MART, STARBUCKS, KFC, and now MUJI.