06
Phở Triều Owner

Nguyen Hoang Thanh Trieu

  • #Business
06
Phở Triều Owner

Nguyen Hoang Thanh Trieu

  • #Business
Finding authentic Vietnamese cuisine in a multicultural city

What made you decide to open "Phở Triều"?

Mr. Trieu: Before deciding to start a business at MIDORI PARK HARUKA, I had been living and working in Binh Duong New City for three years. During that time, I noticed that the area attracted many residents from various countries, which led to a rich culinary scene with numerous Taiwanese, Korean, and Japanese restaurants. However, there was a noticeable lack of authentic Vietnamese restaurants.

My family has nearly 20 years of experience in the food industry, and I have a deep passion for Vietnamese cuisine. Therefore, in March 2024, I decided to open "Phở Triều," a restaurant specializing in Vietnamese cuisine with "phở" as the signature dish, to introduce the flavors of our homeland to the international community here.

Already having experience in business, did you encounter any challenges with "Phở Triều"?

Mr. Trieu: Although I have experience before, opening "Phở Triều" still presented quite a few challenges. The first was the effort to develop an authentic Vietnamese pho recipe. Even though my family already owned a well-known pho restaurant in the center of Thu Dau Mot City, we wanted "Phở Triều" to have its own unique recipe while still maintaining the true flavor of Vietnamese pho.

The next challenge was sourcing high-quality and safe ingredients, such as Cu Chi beef, to ensure the quality of our dishes. This is crucial not only for the taste but also for food safety.

Ms. Minh: Another aspect that I paid attention to was the design of the restaurant's space. We focused not only on making the food delicious and hygienic but also on creating a comfortable, familiar atmosphere with a distinctly Vietnamese vibe. This way, customers can experience not just the flavors but also the ambiance of Vietnam right in our restaurant.

Could you share a bit about your restaurant's customers? How do they respond to the Vietnamese dishes at your restaurant?

Ms. Minh: Fortunately, "Phở Triều" has been very well received by both Vietnamese and international customers. Our Vietnamese customers often say they love the light and subtly sweet yet savory taste of our dishes, which suits the Southern palate. As for our international customers, they are particularly fond of our pho and often come back for more. We even have some regulars who are residents of HARUKA or work in nearby offices (laughs).

Mr. Trieu: The positive feedback from our customers is a great motivation for us to keep improving and refining our services. In the near future, we plan to add more traditional Vietnamese dishes to our menu to offer our customers a richer variety of choices.

As both a tenant and a resident of MIDORI PARK HARUKA, what do you particularly love about the environment here?

At MIDORI PARK HARUKA, we can fully take advantage of the convenience of both running a business and living here. The front facing Vo Nguyen Giap Street makes it easy for us to attract customers. Whereas, the back area of the establishment, with a yard and internal pathways, provides a private and quiet space, ideal for rest and relaxation.

A significant advantage of this environment is the security system with gates and guards, which gives us complete peace of mind, especially with young children. Our kids can play in the safe area without any concerns about security.

Do your family have any favorite leisure activities here?

Ms. Minh: My family really enjoys taking walks and soaking up the green space at MIDORI PARK HARUKA. We frequently stroll along the internal pathways, surrounded by lush greenery and a peaceful atmosphere, which makes us feel immersed in nature despite being in an urban area. My husband and I often use this time to chat and relax, while our children enjoy roller skating or playing with the neighborhood kids.

Most importantly, we feel completely secure because this area is very safe and friendly.

In your opinion, what are the standout features of the living environment at TOKYU Garden City that support the overall development of children?

Ms. Minh: As a mother, I am very pleased with the environment at TOKYU Garden City, which provides an excellent setting for the holistic development of children. Besides their school education, I always hope for my children to engage in recreational and physical activities. Currently, my two kids are attending Kawasaki Frontale Football School, where they not only learn professional football techniques from Japanese coaches but also develop essential soft skills. I’ve noticed that they’ve become more energetic and confident after their time there.

Mr. Trieu: Additionally, TOKYU Garden City frequently hosts a variety of cultural and outdoor entertainment events. My family is always excited to participate and never misses any events (laughs).

What changes or improvements do you hope to see in TOKYU Garden City in the future?

Mr. Trieu: I believe that as the area becomes more populated, a wider range of businesses, shops, and services will emerge, creating a dynamic and bustling living and working environment. This will not only benefit the community but also drive the economic development of the area.

Ms. Minh: As for me, I hope that the MIDORI area will add more spaces and amenities for children living here. Facilities like sports fields, badminton courts, or safe play areas would be a great addition, providing kids with places to exercise and socialize with friends. I believe these amenities will be a key factor in making this area an ideal place for families to live, both for themselves and their children.

Nguyen Hoang Thanh Trieu

1984
Binh Duong

Duong Thuy Minh

1984
Tien Giang

Mr. Trieu was born and grew up in Thu Dau Mot City. Three years ago, he, his wife, and their two children moved to Binh Duong New City. During his time living there, he noticed the potential for developing a Vietnamese cuisine business. With his family's experience in the food industry, in March 2024, he and his wife decided to open "Phở Triều" at MIDORI PARK HARUKA, a shophouse project in Binh Duong New City.

Written by BECAMEX TOKYU,Photo by BECAMEX TOKYU

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The 15th Floor, WTC Tower Building, No.1 Hung Vuong Street,
Hoa Phu Ward, Thu Dau Mot City, Binh Duong Province

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Nguyen Hoang Thanh Trieu