New stores will open at SORA gardens SC - the first shopping center in Binh Duong New City, along with NITORI's first store in Vietnam
At SORA gardens SC, which BECAMEX TOKYU CO., LTD (hereinafter referred to as “BECAMEX TOKYU”) - a subsidiary of TOKYU CORPORATION, opened on July 2, 2023, as the first shopping center in Binh Duong New City, Vietnam will open its new stores.
With the concept of “Coloring your life”, its tenants include brands from Japan such as AEON, kidzooona, mollyfantasy, KOHNAN JAPAN, ABC-MART. After its opening, we have more than 1.2 million visitors, and many people living outside of Binh Duong New City have visited SORA gardens SC.
Moreover, this winter, NITORI will open its first store in Vietnam at SORA gardens SC. NITORI is a specialty furniture and interior store that operates in Japan and overseas. NITORI is expanding its stores to the Asia, opening its first stores in Malaysia and Singapore in 2022, and in Thailand in August this year. As part of its expansion, in recognition of the viability of Binh Duong Province and its large market, NITORI’s first store in Vietnam will open at SORA gardens SC. With an area of approximately 1,600 m2, it has a lineup of 4,000 items including core products such as kitchen goods, bedding, sofas, and beds.
In addition, UNIQLO opened on October 20, and MUJI is scheduled to open this winter.
Moreover, SORA gardens SC has an outdoor event square with a large LED screen where we hold events that visitors can enjoy. In addition to a tree-planting festival held when SORA gardens SC opened, we hold recurring events every last Saturday of the month to attract the local community. In addition, we are planning many attractive events collaborating with local communities and tenants aiming to create SORA gardens SC that more and more customers can enjoy.
We will continue to contribute to the development of Binh Duong New City by promoting the city’s urban development by optimizing the experience achieved from the "Tokyu Tama Den-en-toshi" project in Japan.
Detailed information is as the press release below!