I feel that it is a great club, homey in a good way. Due to the strength of the top team, there is also a sense of unity in the club. The club is community-based and holds events for the fans and supporters at every home game. In order to make the participants happy, even I, the school coach, was forced to play the role of "Boys Over Flowers" at the "Fan Appreciation Day". No, I was happy to do it (laughs).

Since I came to Kawasaki Frontale in 2017, we have happily won the title every year. The games of the top team are interesting and I learn a lot from the players' skills as a coach. In particular, I think the skills of stopping and kicking the ball are a good example for Japanese children.

What kind of activities are you involved in in Vietnam?

We started our activities in Vietnam in 2014 after the Tokyu Binh Duong Garden City Cup 2013, which was organized by BECAMEX TOKYU in 2013.

We have been conducting activities all over the country, including sending instructors to local children and soccer clubs, holding soccer classes at Japanese schools in Ho Chi Minh City, visiting orphanages, and organizing the Vietnam-Japan International Youth Cup U13 which started in 2018. What I personally felt there was that "the ability of Vietnamese children is not low”. They are especially agile, and if they are equipped with skills, I can’t help looking forward to their exciting future.

Kawasaki Frontale is open to male and female children between the ages of 5 and 12 who live in the vicinity of Binh Duong New City. The classes are organized by age group, and each class has two coaches to create an environment where the children can grow more.

We also hope to provide a nurturing place where children can learn social skills, such as the fun of soccer, techniques and principles, as well as greetings before and after school, cleaning up equipment, cooperating with peers, and being grateful for the opportunity to attend soccer school.

This is a story from Japan, but when one of the children in my kindergarten class first entered the school, he would make a mess of the equipment on display or lie down and not clean up. However, after a few months, he started to work hard and I could see his growth as he took the initiative to clean up the equipment.

From 2022 onwards, we plan to offer classes for ages 13 and up, a school for adults, and if the number of students increases, we plan to establish a selection class. The selection class will be a place to develop higher-quality players. We hope that in a few years, graduates of the school will join the academies of soccer clubs in Vietnam.

Personally, my goal is to see the players I have trained in Vietnam play for Frontale's top team in the future. I am also excited to think that players from Vietnamese schools will become the Vietnamese national team, and players from Frontale schools and academies in Japan will become the Japanese national team, and "Vietnam and Japan will play each other in international matches”.

In the future, I would like to expand the school to other cities in Binh Duong, Ho Chi Minh City, and other areas besides Binh Duong New City. I would like to take the time to nurture the school for the next 10 to 15 years.

You are currently living in SORA gardens. What do you value in a living environment, and what are your impressions of living in th New City?

Since I have a family and children, I am very concerned about education and hospitals. Before living here, I was a little worried about the environment, but it is easy to live here because I can complete almost everything near "SORA gardens". There is also a beautiful and well-equipped gym in the apartment, which I use about three times a week. I am working on my body every day so that I can be a good example for the children.

What are your favorite spots and attractions in Binh Duong New City?

The charm of the city for me is that it is quiet and calm. There is little traffic and I always feel comfortable walking around the new city.

There is a Japanese restaurant, Wakaba, which has been very helpful for our meals. It is really nice to be able to eat sashimi and grilled fish in the New City. It is one of the places where I can feel at ease as a lover of Japanese food. There is also Hikari in the neighborhood with several restaurants, where you can eat Chinese and Vietnamese food. All I can think about nowadays is eating (laughs).

I want the city to be a comfortable place to live for everyone from small children to the elderly.

In Japan, I lived along the Tokyu Oimachi Line for a long time and used TOKYU trains for my daily commute. On weekends, I would go to Futako Tamagawa Rise with my family to shop, eat, and watch movies, and it became a part of my life. I heard that a shopping center will be built in Binh Duong New City in 2023. I can imagine that TOKYU 's urban development will make my life even easier and more fulfilling, and I am really looking forward to it.

I hope that Kawasaki Frontale will be able to establish its position as one of the sites for children's sports and education.

The school was started with the goal of having players trained in Vietnam play for Frontale's top team in the future

He started playing soccer in the first grade, and spent his school days absorbed in the sport.
After graduating from a soccer school, he worked at a job unrelated to soccer, but with a strong passion for the sport, he started coaching at a local youth team, using the coaching license he obtained as a student.
Later, he moved to Albirex Niigata to make a living as a coach, and became a professional coach.
He has been working for Kawasaki Frontale since 2017, and has been working with BECAMEX TOKYU in Binh Duong Province since May 2021, at his own request.

It features an extensive menu. With more than 100 types of cakes, sandwiches, breads, and other items on the menu, you can always find something new to taste.

We are proud of the taste and quality of our products. For example, we use carefully selected imported wheat flour, and we insist on using dairy cream instead of margarine. Many bakeries in Vietnam often use plant-based cream, which is inexpensive and unhealthy, but we choose dairy cream, which is tasty and healthier. It is difficult to preserve the product for a long time, however we make our bread once a day so we can provide a tastier and healthier product for our customers.

What made you decide to open a store in Binh Duong New City?

In addition to being interested in baking bread from before, eating flour product has been essential part of my life since I lived in the U.S for a long time.

There are many high quality bakeries in Saigon, but very few in Binh Duong Province. My family and friends always talk about how hard it is to find delicious cake and bread in Binh Duong Province. So we decided to open a store around January 2021.

In the preparations for the opening of the store, we consulted with BECAMEX TOKYU on various matters, from finding a partner who owns an artisan bakery in Ho Chi Minh City, selecting a store property, differentiation policy, and arranging equipment. There was a lot of work involved, and I am grateful to them for being so helpful and supportive. We were really lucky to work with a professional and passionate team (laughs).

The clientele that visit and how they enjoy the store

In addition to Vietnam, our customers come from Japan, China, Taiwan, Korea, the United States, Europe, Thailand, the Philippines, India, and many other countries. However, about half of them are from Vietnam. They range from children to adults, and they have a wide variety of jobs such as university professors to factory professionals.

For everyday use, we have a cozy space where you can enjoy a drink and a sandwich inside or take it home. For birthdays, anniversaries, and other events, you can also order a custom-made cake. We also offer wedding cakes, so please feel free to visit us for a variety of occasions, and we hope to contribute to the community of this city.

Please tell us about the food life and food environment in Binh Duong New City.

When I first moved here, there were not many options for restaurants or grocery stores. However, every year more and more restaurants open up, and as a resident, I am happy to see more choices. Nowadays, we can enjoy a variety of cuisines from different countries and genres in the new city, and I believe the city is developing at a very fast pace.

What are your impressions of living in the New City?

Before moving to the New City, I was living in Thu Dau Mot, an old city in Binh Duong Province. But now I am really enjoying my life in the New City. I don't like crowded cities, I like cities with spacious houses, big roads and good infrastructure. I also like sports such as tennis, soccer and golf, so it is very convenient to have all these facilities within a few minutes driving distance.

I think it is a good environment for children as well. There is plenty of space to play and run, and educational services such as tennis and soccer schools are available. Compared to Thu Dau Mot, I feel that this city is more child-friendly and a better place to grow up.

As I mentioned earlier, it is a place with spacious roads, excellent infrastructure, spacious and large houses, and sports centers and restaurants. There is an "ease of living" that suits my lifestyle.

I often go to "Hikari" as my favorite place. The food at the various restaurants is appealing, but my favorite part is the swing set. My daughter loves the swings. When we visit as a family, I enjoy eating and walking, and my daughter enjoys the swings.

It would be nice to have more entertainment facilities and stores. For example, a water park, a shopping mall, and an amusement park would be fun for the children.

The city is still under development, so there are many opportunities for it to become a more valuable place in the future. It has generous government support, well-developed infrastructure, and large Japanese companies like TOKYU are working together to build it.... I believe that the new city is truly unique and has infinite potential, not only in Binh Duong Province but also in comparison to other cities in southern Vietnam.

When I first opened the bakery, the goal that my wife and I built was to contribute to the local community. As a business owner, I want to make the city a better place. By providing value-added services, I want us to grow together with the city.

From daily life to important anniversaries, We will grow together with the city, By delivering deliciousness and health to the community

He spent more than a decade in the U.S., starting at age 15, and worked in the medical field after returning to China.
In 2017, he moved to Vietnam with his wife and son to help his family run a garment factory.
However, business slowed down due to the impact of the COVID-19 disaster that spread in 2020. In his free time, he devoted himself to baking bread and cakes. In order to turn his passion into a career, he joined the Artisan Bakery. In January 2021, he opened a store in Binh Duong New City.

What made you decide to move to Binh Duong New City?

Thoai: Previously, I lived in Binh Duong Province, but because of the characteristics of construction work, I often went to construction according to projects. My wife was also working in Binh Duong province, so we moved from Ho Chi Minh City when we got married. Initially, we lived in the old city of Thu Dau Mot, but we chose the New City because of the convenience of commuting and the comfort of the city.

Ha：We didn't have a house in Thu Dau Mot, but BECAMEX TOKYU built a new apartment building in the new town and started selling it. At the time, the city wasn't overly populated yet, and I felt very comfortable here. Since it was close to my work, I decided to buy a house and move to the New City for its convenience.

What are your impressions of living in the NEW CITY?

Ha：I think it's a very green area, with “MIDORI PARK” just around the corner from our apartment. The whole city is new, park-like and open, and I really like it. The streets are very wide, and there are plenty of public buses, making it convenient to get around on a daily basis when you actually live here. I go to work with peace of mind.

Thoai: I like the fact that I can easily go to neighboring provinces such as Ho Chi Minh City and Dong Nai Province. I also like the fact that there are many facilities necessary for daily life such as schools, clinics, markets, and government offices. The city is very lively and I feel comfortable every morning when I wake up and go to work.

Ha：I think it's the proximity to work. There are also schools and clinics nearby, so I feel safe when I have children in the future. Although not in the New City, there is a traditional market a few hundred meters from our apartment, so we don't have to worry about daily shopping.

Thoai: I like the quality of the residents. There are many intellectuals and foreigners working in Binh Duong Province, and their children also live here. I expect that in the future, these diverse cultures will be combined and our children will learn a lot.

What was important to you when you moved?

Thoai: First of all, the city is intelligent. I myself want to learn more things, so the quality of the residents, as I mentioned earlier, was very appealing to me.

The second is medical care. It's essential to have medical facilities nearby. Currently, the only facilities in the New City are clinics, but there are well-equipped "BECAMEX International Hospital" and "Columbia Asia Hospital" in the province. The New City is also under construction with a hospital with about 1,500 beds, so it will be more convenient in the future.

The third is whether or not there is a market nearby to support daily life.

The fourth factor is education. If there is a school nearby, it will be easier for me to take my children to and from school while working.

Then there's the natural environment. There are a lot of trees planted in the city, and the air is fresh and clean. The city itself is built in a wide area, so it is well ventilated and comfortable.

Thoai: I think the most important thing is that there are people from many different countries, and we can exchange cultures and customs. I hope that the children can become global citizens and make friends with people from different countries.

Ha：It's also interesting to see how many events are held in different countries, such as the Japanese Tanabata Festival and Mid-Autumn Festival. There used to be a monthly food event called "SORA Market". It was an event to introduce the cuisines of the world, and it was very enjoyable with a global atmosphere.

How do you spend your holidays and what are your favorite spots?

Ha：MIDORI PARK is my favorite. You can take a walk and look at the scenery. It helps me regain my energy.

Thoai: I party with friends in the community, and since sports are my hobby, I exercise at the gym and pool. Also, MIDORI PARK is actually a place of destiny for the two of us; we met around 2015 on the park landscaping project. My wife was the client and I was the builder, so we met here and ended up getting married. So this area of the New City, in particular, has become a place of everlasting memories for us (laughs).

Thoai: I think it would be nice to have a large supermarket, like "AEON Mall". It would also be nice to have a large specialized hospital in the New City. I would also be happy if there were more facilities related to entertainment. There are plans to build a large shopping center in a few years, so I hope it will open soon (laughs).

Lastly, Ms. Ha is currently working for BECAMEX TOKYU. How does it feel to live in a city that you are involved in developing?

Ha：As for the apartment, I think it meets my needs in terms of the quality of the building and the layout of the house. I'm also happy to see that the city is well-equipped with swimming pools, gyms, green spaces, etc., so that I can participate in various activities outside of work.

As for the city as a whole, I belong to the construction department, so I have some idea of what the future holds, and I feel that this city will become even more exciting in the future. That's why I'd like to be a pioneer, contributing to community building as a resident of this city.

New City where the couple was destined to meet, As a pioneer who moved to the area ahead of others, We want to contribute to building the local community.

Thoai, who went to Ho Chi Minh City to study and work as an electrical engineer, and Ha, who has been working for BECAMEX TOKYU since 2016 to develop the new city. After their marriage in 2018, they moved to Binh Duong New City in 2019 with the purchase of MIDORI PARK The View, an apartment by BECAMEX TOKYU, after living in Thu Dau Mot City. He and his wife are enjoying life in the New City

Assistant manager, MEP Engineer / BW Industrial Development JSC

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